Apple Pay a Different Way
Hawkes Cider once again put a different spin on Apple Pay. The Brewdog backed company, based in south London’s Bermondsey Beer Mile, started their #AppleDonor scheme in 2015. The plan was for locals to donate their own apples to the Hawkes to be made into craft cider, and in return they would receive a bottles of Hawkes’ Urban Orchard. The cider’s founder, Simon Wright, said: “Our very first bottle of Urban Orchard cider was made from apples collected in London.” This year, for two days only, Hawkes offered their customers a pint of their cider in exchange for an apple.