In an epic quest, the co-founder of Norfolk Brewhouse, David Holliday, has committed to raise money for testicular cancer charity, It’s On The Ball, by pushing a 50kg barrel of beer all the way from Hindringham to St Bart’s Hospital in central London - that’s 200km.
Holliday is undertaking this gruelling challenge in memory of Fred Riseborough, who was a local student and beer lover. He died last year from a germ cell tumour (which causes testicular cancer). In Fred’s honour, The Norfolk Brewhouse has also created a beer, Fred’s Check. The beer will be joining Holliday on his 200km journey.
On his Tweeter feed, Holliday wrote: “Last week I rather casually quipped on Twitter that if we won the East of England Co-Op’s Producer of the Year award – which is voted for by the East Anglian public – that I would push a barrel of our Fred’s Check charity ale the 201 km from the brewery, in Hindringham – to St Barts Hospital, in central London. The trouble is, once it was out there, a few people commented it would be an awesome thing to do, and there were a couple of offers of help. So, to cut to the chase we are going to commit to carrying out the challenge.”