The Apprentice Boss Invests in Start-Up Tonic Brand BuzBee’s

Buzbee’s Beverages have landed investment from Lord Alan Sugar’s investment company, Amsvest. Buzbee’s make flavoured tonics that use natural honey. The range includes a honey-sweetened Indian tonic water, as well as other flavours, including Elderflower, ginger, passion fruit and rhubarb.

Managing Director Mark Busby said: “We are really excited to announce our investment from Amsvest and Lord Sugar, who will be helping us to fund Buzbee’s next stage of growth. We are really passionate about our products and what they stand for and are confident that with Lord Sugar’s investment this will enable our business to continue to grow, becoming a well-known healthy alternative in the drinks market.

Lord Sugar added: “At Amsvest we are always looking for new, exciting businesses to invest in that are different from others in the market. Buzbee’s Beverages is exactly that. Providing the drinks market with a new healthy alternative tonic water, with an emphasis on sustainability, this is an exciting new brand that we are looking forward to developing over the coming months.

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