Sadly not yet available in the UK, the Roust Group, owner of Russian Standard Vodka, is throwing a competition in the US for drinkers to win a bar of gold (albeit small - 32g) every week this year. CEO of Roust Americas, Leonid Yangarber, said that they believe their giveaway is the largest ever offered in the industry.
Kellyann MacLean, Marketing Director for Roust, said: “With our unique Bring Home the Gold Sweepstakes, we are creating great excitement at both the consumer and trade level. With such a valuable prize being offered each week, there will surely be a ‘Gold rush’ among consumers looking for Russian Standard Gold at their local retailers. Additionally, the program is complemented with high quality, eye-catching display and point of sale materials created with real gold foil that are sure to beautify any store.”