The Colorado Brewery, Oskar Blues Brewery, are being sued by Guns N’ Roses for trademark infringement over their beer named Guns ‘N’ Rosé. The band state, in a court filing, that consumers would be lead to believe that from the branding that the band and brewery are in an official partnership. The paperwork states that due to this unofficial use of the band’s brand it has thus had “irreparable damage” done to it by the craft beer, and has “suffered and continues to suffer and/or is likely to suffer damage to their trademarks, business reputation, and goodwill”. Furthermore, it says that the brewery “should not be entitled to continue to sell infringing products and intentionally trade on the GNR’s goodwill, prestige, and fame without GNR’s approval, license, or consent.”Guns N’ Roses are seeking damages and legal costs.
The brewery has yet to respond, but they did attempt to trademark the Guns N’ Rosé name, but in the face of opposition from the band, dropped the application. It is believed that they intend continuing selling Guns N’ Rosé.