The NHS Blood & Transplant Service issued an appeal for more donors at the beginning of 2019, in particular for male donors, as current statistics show more than twice the number of women currently donate. Interestingly, blood from male donors contains fewer antibodies against red and white blood cells, meaning it is more likely to be useful for products like platelets and allogeneic serum. Mike Stredder, director of Blood Donation for NHS Blood and Transplant, said at the time: “It’s vital that more men start donating blood because their blood is used to provide life-saving products, like plasma and platelets – to save victims of burns, car crashes and treat to patients with cancer. We’re incredibly grateful to all our female donors who are vital in providing lifesaving blood to those in need. But we need men to catch up with recent recruitment because their blood can have different characteristics which can make it important in certain situations.”
To help the NHS appeal, the Tottenham Hale brewer, Beavertown, set up event aimed at encouraging more people to register as blood donors by giving away free pints of their Bloody Ell’ Blood Orange IPA. The first 500 people who visited the taproom on the 25th May who can provide proof of having registered as blood donors will be entitled to a free pint of their fruity beer.
Beavertown brand manager, Sam Millard, said: “Giving blood is something all of us would like to get behind, from our staff, friends and family and our customers whose lives have been saved by blood donations. The NHS says we need 400 new donors every single day to keep up with demand – so by celebrating Bloody Ell with this ‘bloody’ twist, we want to smash that 400 target.