The Norfolk Brewhouse in partnership with Smartmouth brewery in Norfolk, Virginia, USA, are creating a transatlantic beer for Norfolk Day.
The county of Norfolk has many connections to America, but this new project will bring something new to Norfolk Day, as it returns for its second year having smashed it in 2018. David Holliday, from The Norfolk Brewhouse, explained that the idea for the transatlantic project was inspired by the two special Moon Gazer ales that the brewery created to celebrate last year’s Norfolk Day. He said: “The beers went down well and the team joked about doing something in 2019 which could include Norfolk, Virginia – and celebrate Norfolk barley in America.” The joke then took on a life of its own as David, an ambassador for Norfolk’s Maris Otter Barley and international brew collaborations, got in touch with Smartmouth Brewing. The Smartmouth team already knew about Norfolk Day and what’s more, they were delighted to be involved in the idea of a collaboration. David said: “It’s an exciting opportunity and we look forward to tasting a glass of the collaboration brew on both sides of the Atlantic.”
The president of the Smartmouth Brewery, Porter Hardy, said: “When David got in touch we instantly thought that would be fun, but on a serious note the ability to cement the links and history of our two Norfolks through the power of craft beer is going to be a great challenge, and also the opportunity to help bring the two communities together is something we are very proud to be involved in.”
The new brew is a special IPA created from ingredients from both sides of the pond and is set for release on Saturday 27th of July, both here and in the USA. It is a golden 5% ABV which brings together the British golden style pale ale with a hoppy American IPA style. The beer until recently had the code name 50 50 whilst The Norfolk Brewhouse and Smartmouth Brewery appealed to the public to come up with a suitable name for the new brew.
The winning name was chosen by Kevin Lee, an active wildlife and art lover from Norwich, who has been in Norfolk over 25 years. His winning entry was chosen from over 50 different names. It is a clever play on words and captures the spirit of the project and the beer. The beer uses American and British hops, and both breweries wanted to include a reference to the ‘hoppiness’ of the beer in the name, but also wanted to include the fact that the team from Smartmouth were crossing the Atlantic (referred to as ‘the pond’ ) to visit on Norfolk Day.