William Grant & Sons Announce Launch of Atopia - an Ultra Low ABV Spirit

July 9, 2019

Atopia has an ABV of just 0.5% and has an RRP of  £25 per bottle. The new spirit was created by William Grant & Sons’ master distiller, Lesley Gracie, who said the distillates were: “selected and combined with care and precision, meaning you can pick out each flavour separately whilst no one flavour dominates over the other.” Tom Stannard, William Grant & Sons’ global marketing manager, said: “We’re extremely excited to be launching our first ultra-low alcohol spirit. Moderation shouldn’t feel like compromise. It should enable you to do more and with Atopia, people can now fully embrace mindful consumption.”

There are currently two products in the Atopia range: Spiced Citrus, and Wild Blossom. You can go Youtube for tutorials demonstrating how to use these new products. This is a market that is on the up with a number of large-scale drinks firms beginning to enter the no-alcohol spirits category, which has seen rapid growth since Seedlip was launched in 2015.

 

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