New Partnership Between Johnnie Walker and Scottish Rugby
A new three year partnership has been announced between Johnnie Walker and Scottish Rugby. The whisky will be served exclusively at all Scotland matches at the Murrayfield Stadium. Not only will Walker’s be the whisky partner, they will be the official whisky of the Scotland rugby team.
Walker’s have also recently become the official whisky partner of the Edinburgh Fringe and the Edinburgh International Film Festival. They are also planning a new visitor centre, due to open in 2020 on Princes Street in Edinburgh.
David Cutter, the president of global supply and procurement for Diageo, said: “Johnnie Walker and Scottish Rugby have so much in common that this is a natural partnership for both our organisations. We share long histories and deep roots in Scottish culture, but we are not prepared settle for that. Johnnie Walker is about progress, about challenging tradition, breaking new ground and find new audiences for our whisky. Scottish Rugby is doing the same for rugby, opening the sport up to diverse new generations of players and fans.