Breaking Bad Beer ‘Schraderbrau’ Becomes a Reality


Fiction becomes fact as Figueroa Mountain Brewing Company has teamed up with Dean Norris, who played Schrader, in the smash hit, Breaking Bad, and Sony Pictures to make Schraderbrau, the home brew that was made by Norris’s character. Norris said: “I’m proud and excited to partner with Sony and Figueroa Mountain Brewing Co. to bring the public a product I’ve been passionate about for quite a while. We took a lot of time and effort to create a beer (the research was quite enjoyable!) that is worthy of the show it comes from and we think the result is fantastic.” Executive Director Hardlines Sony Pictures Worldwide, Susan Pierce, added: “This is a project we have been thinking about for a long time and we are so excited that Dean has decided to take it on. The beer is delicious and we can’t wait for consumers to get their first taste! This will be a must-have for Breaking Bad fans across the country.”


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